Budapest - The Spice of Europe

 The concept of the campaign is based on the distinctive characteristics of the Hungarian capital, such as its diverse architecture: Moorish, Neo-Gothic, Art Nouveau, Neo-Classicistic – examples for all of these architectural styles can be found in Budapest. The city boasts a wonderful built and natural environment - the sight of the Danube, the hills of Buda offer an amazing experience.

Another such characteristic of Budapest is its diverse and vibrant gastronomy. The capital offers a great variety of street food, Michelin-starred restaurants, bistros, family restaurants, brunch places, market halls. Chimney cake and lángos are iconic local specialities, but you can taste examples of the heritage of Jewish-Hungarian cuisine or Hungarian comfort food, such as potato casserole or fried pig ears.

The creativity of Hungarian chefs, the unforgettable flavours of the country’s ever evolving cuisine will certainly captivate you. Explore the new Mecca of gastro-hedonists: from historic coffee houses to ruin pubs, from gastro bars to fine dining, Budapest provides many temptations for those who love to eat.

The gastronomic excellence focuses on quality and tradition, using the unique, high quality Hungarian ingredients such as Mangalica pork, goose or duck liver and lots of paprika. Once you experience the taste of Hungarian spices, you’ll never forget it: it’s piquant, peppery and yes, a bit heavy. 4 Michelin-starred restaurants (one of them 2 starred) and many luxurious but still affordable restaurants are waiting for you to explore, but if you prefer more affordable and still creative cuisine, look for the quality street food places and trendy wine bars.

Its rich and colourful cultural life is also among the most important features of Budapest: in the Hungarian capital, you will meet more than a thousand years of Hungarian cultural history almost on every corner. The city boasts an abundance of museums, exciting exhibitions, concerts of both classical and popular music, as well as a wide range of other cultural events. Visitors can feast their eyes on such amazing sites as the world’s third largest Parliament building and Europe’s largest synagogue, and they can also enjoy many cultural festivals in the Hungarian capital throughout the entire year.

Budapest is one of the world’s most culturally, architecturally, and environmentally beautiful and historic modern mid-sized cities, with sparkling life and an authentic character. It is a metropolis that is historic, yet modern at the same time and has all the classical and cosmopolitan aspects of a European capital. It is popular among locals and visitors for its stimulating, liberating atmosphere: Budapest is definitely a city full of vitality.

Budapest is recognised as a UNESCO World Heritage site that comprises the Banks of the Danube, the Buda Castle Quarter and Andrassy Avenue. It is famed for its breathtaking architecture and photogenic river scenery and is the home to a lively filming and film set industry